Case Study in unpaid search traffic – Geo-targeted SEO case study
In early 2012 VC launch a new software package that can combine any number of variables and create content that is both acceptable to Google in its uniqueness and palatable to the user to make an enquiry or purchase.
For an important client called Aquarius blinds, we decided that their original hundred-page website we had inherited from the last SEO agency was neither fit for purpose nor broad enough in scope. Aquarius blinds cover the whole of London and the South-East including Surrey and Kent.
London and the South-East including Surrey and Kent
We created a list of 60 variables and entered the content. Variables included keywords, key phrases colours lengths widths and types of blind. From this, we created tag lines, descriptive sentences, locations, associated locations (Acton/London). We took the whole remit of Aquarius blinds from its salesmen, its manufacturing its showrooms and created a list of the USP variables and combine them with a list of the common blind in morning manufacturing partners.
The end result was 42,000 new pages
The end result was 42,000 new pages, complete with content that not only made sense but made a very good attempt at convincing the user to purchase the blinds. The images were correctly named an assigned, the internal links, supported the index for the home page of the website in improving its organic search page ranking for its core keywords blinds, patio awnings etc whilst providing a very real solution to gaining traffic from the long tail.
Google took seven days to index the site
Google took seven days to index the entire website. While this was in process links were built to key location pages and to key product pages. One of the advantages of our system whether any errors that are common across all 42,000 pages can be swiftly changed by uploading single text files.
The end result was better than we expected. Over the next fortnight not only did the website’s position for core keywords improved dramatically, but traffic to the site double. The conversion rate which is really how we measure if we have been successful tripled.
“We are very pleased, VC has generated a stream of new email and telephone enquiries on a daily basis.” AQ
#SEO page last technically checked and updated on October 23, 2020 by Benedict Sykes