Defining the right target audience

All SEO strategies have the ultimate aim of increasing sales and revenue.

The audience often falls into two categories

Current customer segmentation and ‘other’. Other customers are defined as a customer which the website is failing to either attract or convert.

Ignoring who you are trying to buy your product or service makes generating leads or sales from your website an uphill struggle.

On average getting the right message across in the right tone and voice is worth a 1% rise in conversions.

If your site is gaining traffic of 2000 unique visitors pcm and 2% are buying or enquiring; a 1% increase would be worth 240 additional leads/sales per annum.

Defining who your website is talking to helps VC answer question like:

Most businesses have a good idea of who their target audience is. However, for some reason, it is rarely reflected on their website.

Websites aimed at women will be written by men and websites aimed at professionals will be written too informally.

There is a balance. Fortunately, there is a host of data that VC can use to help shape and determine an audience. See analysing Google Analytics. Now you know who you are talking to are you going to talk AT them or to them?

Next: Talking to the customer using the right language and level of persuasion.

SEO page last checked and updated on April 6, 2021

SEO page last checked and updated on April 6, 2021

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