Although email marketing has come under some flak with GDPR, it still represents one of the fastest routes to selling more for SMEs.
Simply export emails from outlook enquiries or from Magento purchasers, open a Mail Chimp account and then write something interesting that your customers want to read. You will sell.
Show users what you have to offer, tell a better story than your competitors.
Although content can include images and video and does have a social media aspect, we work primarily to gain a higher Google position for our clients in search to facilitate higher revenue numbers.
2. Build long-lasting relationships with your customers.
There is some science and a lot of creative input. Perhaps the first process is to gain insights into the vast range of possible keywords a customer might use to find our client’s products or services.
The list of keywords that can be gathered from any Google AdWords account keyword tool forms the bare bones of our content strategy.
These keywords or key phrases form what we call category pages, a little like an eCommerce website. These often form the basis of a content marketing proposal we may create for a client.
If we can successfully gain an #1 position for a client’s website for all of these search terms then we have a very good chance of improving a client’s bottom line.
We then begin looking at how the client’s website ranks for all of these keywords. Where is the site strong? Where is it weak or not appearing in Google’s index at all?
We then begin to group the key phrases into sections. Each section has its own hub page which then leads to the shop/contact page. Sections or categories then are further supported by sub-category pages and so on.
Get more people to notice your brand, product or service online through writing the right copy and positioning it within your website to gain maximum traction within Google
#SEO page last technically checked and updated on January 27, 2021 by Benedict Sykes
#SEO page last technically checked and updated on January 27, 2021 by Benedict Sykes
COVID 19
Note to all clients, (Tier 4) we are always here.
The team at Vanilla Circus are working hard to keep up the level of service expected of us. As we are now largely working remotely there may be a small delay in communications.
For any out of hours concerns or emergencies please call Mr Sykes on 07802 944593.
Just a minute..
A big part of what makes popups such an effective tool is their versatility. You can use them for any call to action, such as generating email leads, getting more newsletter subscribers, or conducting a visitor poll.