Content Marketing
Creating content that is initially organised alongside keyword research
VC is an organic search agency. We are primarily concerned with using new content to support and attract additional traffic from Google.
Our team of experienced content writers pair their creativity with data-driven research to find the perfect balance for SEO-focused content.
Next: Click here for our content writing process.
Mediums and platforms
1. Email content
- Although email marketing has come under some flak with GDPR, it still represents one of the fastest routes to selling more for SMEs.
- Simply export emails from outlook enquiries or from Magento purchasers, open a Mail Chimp account and then write something interesting that your customers want to read. You will sell.
- Content marketing objectives
Show users what you have to offer, tell a better story than your competitors.
Although content can include images and video and does have a social media aspect, we work primarily to gain a higher Google position for our clients in search to facilitate higher revenue numbers.
Example Content strategies that work
2. Build long-lasting relationships with your customers.
There is some science and a lot of creative input. Perhaps the first process is to gain insights into the vast range of possible keywords a customer might use to find our client’s products or services.
The list of keywords that can be gathered from any Google AdWords account keyword tool forms the bare bones of our content strategy.
These keywords or key phrases form what we call category pages, a little like an eCommerce website. These often form the basis of a content marketing proposal we may create for a client.
If we can successfully gain an #1 position for a client’s website for all of these search terms then we have a very good chance of improving a client’s bottom line.
We then begin looking at how the client’s website ranks for all of these keywords. Where is the site strong? Where is it weak or not appearing in Google’s index at all?
The next part of the process is choosing the right use of language/words and then selecting the right tone and style of writing to present new customers with the right information to make a sale. See: getting the right tone and information.
3. Structure is crucial
We then begin to group the key phrases into sections. Each section has its own hub page which then leads to the shop/contact page. Sections or categories then are further supported by sub-category pages and so on.
Next: 8 elements of a successful SEO content strategy
A fun read: Content journey: how a piece of content costing £80 can generate £500 in under 10 days